When you think of Arrowhead Bible Camp, what do you picture? For some people, this question conjures up images of camp’s scenery – the beautiful lake, the wooded trails, the stars at night. Others recall specific memories at camp, like going on the swamp walk, learning to shoot a bow, or sleeping in tents for the first time. Still others will remember the people they met here and the lifelong friends they made with fellow campers and staff.
Camp has been a lot of things to a lot of people. But if you had to describe this place with just a picture or in a few simple words, how would you do it? That’s the question we asked ourselves as we set out to create a new logo and tagline for Arrowhead Bible Camp.
There’s a lot more that goes into making a logo than you might think. The first (and most obvious) step is to find someone who is good at design. After that, there’s a lot of drafts and a lot of revisions as you try to whittle something out of nothing. Then, when you finally have something you like, you have to ask yourself, “Is this who we are?”
Well, we’re happy to say that this past year, Arrowhead adopted a new logo. It’s simple. It’s bold. And it’s us. Here it is:
We love this new logo because it is distinct enough that people will remember it, but it is simple enough that it doesn’t replace the image of camp that people already have in their mind.
You see, we didn’t want to reinvent ourselves with this project. No…we wanted to affirm who we’ve always been. And we think this logo helps us do that.
Of course, you can’t only show someone a picture and expect that they know what your company does. Imagine showing a young child the Nike swoosh and then instructing them, “Okay, now tell me why Nike exists.”
That’s where a tagline comes in. Most businesses use a tagline to provide a quick and catchy snippet into what their company is about. And before this year, Arrowhead didn’t have one. Instead, we would simply offer our mission statement. (Pop quiz…do you know what our mission statement is? Find out here).
Don’t hear me wrong…we love our mission statement. It’s why we exist and what we do. But it can be a mouthful. So we put our heads together and came up with a new tagline. Want to know what it is?
Adventure on Purpose.
There you go. Arrowhead Bible Camp: Adventure on Purpose. Pretty catchy, right?
What does it all mean?
Well…even though there is a new logo and new tagline, Arrowhead is the same camp you know and love. Whether it’s always been worded this way or not,
Arrowhead has been offering “adventure on purpose” from day one. This camp was founded with the belief that God can be encountered in meaningful and life-changing ways at camp.
Yes, we have lots of awesome things at camp – archery, air rifles, tubing, boating, campfires, stargazing, swamp walks, and so much more! But all of it is done with one purpose: to make disciples of Jesus Christ. Everything you will see, do, and hear at Arrowhead is there so that you can know God more.
We’re pretty excited about what we do, and we hope you can join in the adventure!